I felt that I really needed to create a collection of logotypes (and patterns) I’ve created so far because it’s building up rapidly. I’m currently in the pitchingprocess with a really fun Malmöbased company and I realized during our first meeting that I don’t really have a collected logo-portfolio to hand over. Now I do. Here’s a collection of leftovers, official logos, T-shirtprints and Spotifycovers from 2018 all created in Illustrator.
I’ve been quite busy lately creating logos for others, and I really enjoy the back-and-forth process with the customer where you see your sketch evolve to a finished design. But creating a logo for yourself, and for your own company, that’s a different story. First of all, you want it to look great of course. This will be the first thing people see when they hear about your business so getting it right from the start is quite essential. It has to be something you can live with for quite some time, and in my opinion, it has to convey som sort of meaning, or project som sort of feelings towards the viewer. Luckily I’m not alone in this since I share Brohemia with my sister Therese, and she always has great ideas and honest feedback.
We wanted a logo which really is a logo in the classic sense. Iconic, deatailed, easily recogniced and with some depth to it. Not just the company name in some hard to find, sometimes tweaked font. Since we also do murals with stencils, we wanted a simplified version of our logo which is linked to the main one. This is what our final selection looked like.
There are some hidden meanings and messages packed into the logo we settled for, and it’s really fun to create a logo like this. Especially since the all-seeing eye / illuminati image has a long history of secrets, hidden messages, myths and alternative theories attached to it. I’ve created an analysis for you guys so you can get a glimpse of the thoughts behind our logo.It also might inspire someone else to turn thoughts and words into visual material. At least I hope so.
With a new logo we needed new work clothes. So we set up a campaign over at Everpress to get our wardrobe sorted. We’ll be selling merch later on as well, but the difference during this first run is that the workwear comes with front and backprint, and is printed on premium garments. This ups the prices a bit, but in the long run, it’s worth it. In case you’re interested in grabbing a shirt, ladies top or sweatshirt or if you’re just curious about how the stuff came out, have a look here.
At the moment, me and fellow classmate Amanda Nilsson are working on finalizing our first animated short. We’re working in Adobe Animate (Flash) and are pretty much done. Our first film will clock in at just under a minute a features a drunk, miserable rabbit-like creature named “Dutzie“.
We’re both huge film nerds and want to make sure every detail is just right, so of course we needed a bumper for our made up film company ‘Bad Apple Films’. We didn’t really want a flashy logo for this one so we decided on shooting something in the studio.
Here’s what we did:
- Boiled an apple for about 2 hours.
- Set up a hard light on a phototable.
- Put a mark on the table where we wanted the apple to hit (later masked out).
- Set the focus on the apple on the mark on the table.
- Filmed the impact of the apple as we dropped it from a ladder.
- Focus shift.
- Imported our footage into Premiere and put the text in (font: Keep Calm)
- Added camera blur to the text and keyframed to match the real focus shift.
- Added grain, filmscans and some sound effects.
- Job done.
It’s tempting to just put a clean bumper / logo together digitally, but I highly recommend getting some unique footage because it’s way more fun. And you’ll end up with something different. And different is good. There’s a million things you can do, no matter what theme you’re going for. Blow stuff up, make a time-lapse or paint some bananas – only rule is; don’t be boring.