It must have been several years ago since Micke Hagström first coined the name for an imaginary beer with connections to my favourite spot in town called Gåsebäck. This is the place where we shot our webseries Fredagsmys, and beer was a big piece of that puzzle. We tried to push a bit for it but nothing really happened. It stayed an unrealized dream for a while longer.
Recently I came into contact with a local brewery thanks to a friend with good ears. She mentioned the idea to Helsingborgs Benchwarmers Brewing Co and they gave me the chance to come up with the design. Quickly I might add. The beer is a citra hop IPA, and I wanted to incorporate that into the colors of the design. I didn’t want to go down the obvious route and put a big goose on the lable (Gåsebäck roughly translates to “Gooscreek”). Instead I wanted to mirror the underground art and culture which resides in Gåsebäck. The area sometimes gives me the occasional DDR-vibes, so I tried to remember how some of the German beerbottles in my grandpas basement used to look.
The beer will only be available during a local festival at Gåsebäck 14th – 16th of June. It’s a limited edition of 300 cans, after that, they’re gone. Designing a beerlabel has been on my bucketlist for quite some time now and even if this one doesn’t hit the stores, I’ve got a feeling the next one just might. Let’s just say this put something in motion…
Thanks for staying with me, and a big thank you to RAW Print & Design for making this happen on such short notice!
When my good friend Alexander asked me to create a logo for up and coming reggaeband “Institutionen”I never expected I would need to consult with my black metal friends about it. The sketch the band sent me made me look both once and twice. Loved it! This was somewhat out of my comfortzone even though I’ve been beating around the world of black metal logos before. Of course I said I’ll give it a try.
If there’s one thing I’ve learnt while trying to figure out the world of black metal over beers, it is that there is symetry in all the chaos. I tried to trace over the sketch the band sent me but I felt it was still lacking some order. So I took the basic shape with me to the drawingboard, and came up with this sketch.
Now that the logo was somewhat more symetrical I begun the work in Illustrator. At the same time I had my good friend Mikael on the horn who was kind enough to give me pointers in realtime. Luxury!
This was the first draft I sent of for review and a day later the feedback arrived.
The band asked for a more cracked, handdrawn and asymetrical look so I went back into Illustrator and added more anchorpoints and randomly messed the logo up. Mikael dropped me a line about adding some roots to the final design, and I think it really helped to convey a somewhat more organic feel to it. Here it is!
This was a really fun project to work with and I’m really happy about the turnout. I can’t wait to see this printed on black T-shirts! Institutionen will be out playing gigs this summer. Check out their music here.
I felt that I really needed to create a collection of logotypes (and patterns) I’ve created so far because it’s building up rapidly. I’m currently in the pitchingprocess with a really fun Malmöbased company and I realized during our first meeting that I don’t really have a collected logo-portfolio to hand over. Now I do. Here’s a collection of leftovers, official logos, T-shirtprints and Spotifycovers from 2018 all created in Illustrator.
I’ve been quite busy lately creating logos for others, and I really enjoy the back-and-forth process with the customer where you see your sketch evolve to a finished design. But creating a logo for yourself, and for your own company, that’s a different story. First of all, you want it to look great of course. This will be the first thing people see when they hear about your business so getting it right from the start is quite essential. It has to be something you can live with for quite some time, and in my opinion, it has to convey som sort of meaning, or project som sort of feelings towards the viewer. Luckily I’m not alone in this since I share Brohemia with my sister Therese, and she always has great ideas and honest feedback.
We wanted a logo which really is a logo in the classic sense. Iconic, deatailed, easily recogniced and with some depth to it. Not just the company name in some hard to find, sometimes tweaked font. Since we also do murals with stencils, we wanted a simplified version of our logo which is linked to the main one. This is what our final selection looked like.
There are some hidden meanings and messages packed into the logo we settled for, and it’s really fun to create a logo like this. Especially since the all-seeing eye / illuminati image has a long history of secrets, hidden messages, myths and alternative theories attached to it. I’ve created an analysis for you guys so you can get a glimpse of the thoughts behind our logo.It also might inspire someone else to turn thoughts and words into visual material. At least I hope so.
With a new logo we needed new work clothes. So we set up a campaign over at Everpress to get our wardrobe sorted. We’ll be selling merch later on as well, but the difference during this first run is that the workwear comes with front and backprint, and is printed on premium garments. This ups the prices a bit, but in the long run, it’s worth it. In case you’re interested in grabbing a shirt, ladies top or sweatshirt or if you’re just curious about how the stuff came out, have a look here.
This summer my favourite spot in town, Gåsebäck, is the place to be if you’re into streetart. And I’m not only talking about graffiti. The Global Street Elements festival will include the entire spectrum from music to street-sport. I was given the honour to create the graphic elements for the happening and really enjoyed translating all the aspects of the festival into graphic shapes and symbols.
I sent of a few sketches and we all agreed on a round shape (representing “GLOBAL”). The “GSE” lettering also stuck so I created a separate, secondary logo using as well.
If you’re in Helsingborg August 24-25 and looking for something to do, Gåsebäck has you covered.
Here are a few takes on the logo I created for hiphop/pop/reggae-musician Ebrain. The sketching-process was something I did over my recent holiday and after a few rounds of back and forth we found a winner. I really enjoyed creating the whole thing from scratch and Ebrain is a real treat to deal with. It’s nice when people know what they want, and when it’s actually there.
We hammered out this logo over a couple of hours once it ended up in Illustrator. The hands and mouth where changed in the end to give the character a more chilled look.
The fonts which ended up in the final logos are Kabel Black and Hard+Core in case you’re a font-nerd like me. I really dig the old school vibe of this logo and it was a fun little project which I really enjoyed working on.
Curious about the music? Listen to Ebrain’s music here.