It must have been several years ago since Micke Hagström first coined the name for an imaginary beer with connections to my favourite spot in town called Gåsebäck. This is the place where we shot our webseries Fredagsmys, and beer was a big piece of that puzzle. We tried to push a bit for it but nothing really happened. It stayed an unrealized dream for a while longer.
Recently I came into contact with a local brewery thanks to a friend with good ears. She mentioned the idea to Helsingborgs Benchwarmers Brewing Co and they gave me the chance to come up with the design. Quickly I might add. The beer is a citra hop IPA, and I wanted to incorporate that into the colors of the design. I didn’t want to go down the obvious route and put a big goose on the lable (Gåsebäck roughly translates to “Gooscreek”). Instead I wanted to mirror the underground art and culture which resides in Gåsebäck. The area sometimes gives me the occasional DDR-vibes, so I tried to remember how some of the German beerbottles in my grandpas basement used to look.
The beer will only be available during a local festival at Gåsebäck 14th – 16th of June. It’s a limited edition of 300 cans, after that, they’re gone. Designing a beerlabel has been on my bucketlist for quite some time now and even if this one doesn’t hit the stores, I’ve got a feeling the next one just might. Let’s just say this put something in motion…
Thanks for staying with me, and a big thank you to RAW Print & Design for making this happen on such short notice!
When my good friend Alexander asked me to create a logo for up and coming reggaeband “Institutionen”I never expected I would need to consult with my black metal friends about it. The sketch the band sent me made me look both once and twice. Loved it! This was somewhat out of my comfortzone even though I’ve been beating around the world of black metal logos before. Of course I said I’ll give it a try.
If there’s one thing I’ve learnt while trying to figure out the world of black metal over beers, it is that there is symetry in all the chaos. I tried to trace over the sketch the band sent me but I felt it was still lacking some order. So I took the basic shape with me to the drawingboard, and came up with this sketch.
Now that the logo was somewhat more symetrical I begun the work in Illustrator. At the same time I had my good friend Mikael on the horn who was kind enough to give me pointers in realtime. Luxury!
This was the first draft I sent of for review and a day later the feedback arrived.
The band asked for a more cracked, handdrawn and asymetrical look so I went back into Illustrator and added more anchorpoints and randomly messed the logo up. Mikael dropped me a line about adding some roots to the final design, and I think it really helped to convey a somewhat more organic feel to it. Here it is!
This was a really fun project to work with and I’m really happy about the turnout. I can’t wait to see this printed on black T-shirts! Institutionen will be out playing gigs this summer. Check out their music here.
I’ve been raving about The Demtones ever since they first hired me to design a logo for them. We’re further down the road now and I wanted to show you a few photos I got during the videoshoot for “What you got to lose”. The video was shot and directed by MW visual media and parts of it, in a set dressed as a room where a grandma would feel at home.
I really dig the sound coming from these guys and it goes hand in hand with my passion for retro colorpalettes and designs. These images serve as social media content and pressimages.
I’m back in Malmö studying Visual communication again. I took a break for a year (6 months at home with kids, 6 months studying Experimental mediaproduction). One of our startup assignments was to create a loopable 5 – 10 sec animation which can be used as a digital businesscard, or as a creative element in your E-mail signature.
I filmes myself on a rotation chair going around full circle with, and without a rabbits mask. I used a dissolvetransition between the takes and ended up with a loopable video. After that, I simply (actually this is the tedious part), sketched around my face in After Effects with my Wacom Intuos board.
24 frames per second, using the brushtool. On export i ticked the box “paint on transparent” in the Effects panel and job done. I could have easily used 12 FPS instead to save some time but since I painted every frame of the video I got som really nice organic details.
I’m currently taking a six month long course at Malmö Univerity called Experimental Mediaproduction. A week ago me and my group performed the outcome of two weeks hard work. This documentary about the project explains it way better than I do, and I’m sure watching beats reading in this case. I must add that this probably is my favourite project I’ve been involved in since starting my studies in Malmö. If you make it to the end – let me know!
I felt that I really needed to create a collection of logotypes (and patterns) I’ve created so far because it’s building up rapidly. I’m currently in the pitchingprocess with a really fun Malmöbased company and I realized during our first meeting that I don’t really have a collected logo-portfolio to hand over. Now I do. Here’s a collection of leftovers, official logos, T-shirtprints and Spotifycovers from 2018 all created in Illustrator.