I’ve been quite busy lately creating logos for others, and I really enjoy the back-and-forth process with the customer where you see your sketch evolve to a finished design. But creating a logo for yourself, and for your own company, that’s a different story. First of all, you want it to look great of course. This will be the first thing people see when they hear about your business so getting it right from the start is quite essential. It has to be something you can live with for quite some time, and in my opinion, it has to convey som sort of meaning, or project som sort of feelings towards the viewer. Luckily I’m not alone in this since I share Brohemia with my sister Therese, and she always has great ideas and honest feedback.
We wanted a logo which really is a logo in the classic sense. Iconic, deatailed, easily recogniced and with some depth to it. Not just the company name in some hard to find, sometimes tweaked font. Since we also do murals with stencils, we wanted a simplified version of our logo which is linked to the main one. This is what our final selection looked like.
There are some hidden meanings and messages packed into the logo we settled for, and it’s really fun to create a logo like this. Especially since the all-seeing eye / illuminati image has a long history of secrets, hidden messages, myths and alternative theories attached to it. I’ve created an analysis for you guys so you can get a glimpse of the thoughts behind our logo.It also might inspire someone else to turn thoughts and words into visual material. At least I hope so.
With a new logo we needed new work clothes. So we set up a campaign over at Everpress to get our wardrobe sorted. We’ll be selling merch later on as well, but the difference during this first run is that the workwear comes with front and backprint, and is printed on premium garments. This ups the prices a bit, but in the long run, it’s worth it. In case you’re interested in grabbing a shirt, ladies top or sweatshirt or if you’re just curious about how the stuff came out, have a look here.